Weekly Performance Report
Week of June 9 โ 15, 2026 ยท vs. prior week (Jun 2โ8)
48,214
+12.4% vs prev wk
1,083
+8.1% vs prev wk
2.25%
โ0.14 pp vs prev wk
$9,420
+2.3% vs prev wk
$8.70
โ$0.62 vs prev wk
4.7ร
+0.3ร vs prev wk
Sessions โ Daily Trend
Jun 9 โ Jun 15, 2026
Channel Mix
Share of sessions, this week
- Organic Search 38%
- Paid Search 27%
- Social 18%
- Email 10%
- Direct 7%
Campaigns
Performance summary ยท Jun 9โ15
| Campaign | Status | Spend | Impressions | Clicks | CTR | Conversions | ROAS |
|---|---|---|---|---|---|---|---|
|
Summer Sale โ Brand Google Ads ยท Search |
Live | $3,140 | 182,400 | 9,120 | 5.00% | 408 | 6.2ร |
|
Retargeting โ Cart Abandon Meta Ads ยท Dynamic |
Live | $2,280 | 94,600 | 3,880 | 4.10% | 317 | 5.6ร |
|
Prospecting โ Lookalike Meta Ads ยท Broad |
Live | $2,100 | 241,800 | 4,350 | 1.80% | 196 | 3.8ร |
|
YouTube โ Brand Awareness Google Ads ยท Video |
Paused | $680 | 312,000 | 1,240 | 0.40% | 44 | 2.1ร |
|
Affiliate โ Influencer Drive Impact ยท CPA |
In review | $1,220 | 88,100 | 5,620 | 6.38% | 118 | 4.9ร |
Shipped this week
- Launched new creative set (3 ad variants) for Summer Sale โ Brand. A/B test running against previous hero image. Early CTR up +0.8 pp.
- Expanded cart-abandon audience window from 7 โ 14 days. Segment grew +34%; CPA held steady at $7.20.
- Rebuilt email automation sequence for post-purchase flow (5-step). New welcome email open rate: 48% (was 31%).
- Paused YouTube campaign pending creative refresh โ CPM was efficient but post-click conversion rate 0.9% below goal.
Next week (Jun 16โ22)
- Launch YouTube creative refresh โ two new 15-second cuts using UGC testimonials. Resume spend at $200/day cap.
- Increase Paid Search budget to $500/day for Jun 20โ22 Summer Solstice sale window. Bid adjustments preloaded.
- Review affiliate influencer contracts for Q3 (3 new creators, ~80k combined following). Kick off tracking links.
- Deliver monthly analytics deep-dive deck (cross-channel attribution model update). Scheduled review call Jun 19, 10am.
Ad Spend by Channel
Week of Jun 9โ15 ยท total $9,420